Lengow eCommerce Day
São Paulo 2014
An event dedicated to improving ecommerce performance
As part of the E-Merging summit, an e-commerce summit for emerging markets in São Paulo, Lengow organised a set of conferences bringing together experts and online retailers to discuss the levers of ecommerce performance.
Program
| 9:30 am | What is Lengow by Jérémie Peiro |
| 10:00 am | Future Trends of E-commerce in Brazil by Talite Videira |
| 10:15 am | A new look at price comparison sites in Brazil by Shopping UOL |
| 10:45 am | Increase your sales with Retargeting by Guilherme Mamede |
| 11:15 am | Break |
| 11:30 am | How to choose your e-commerce platform by Vtex |
About the Event
Lengow Ecommerce Day São Paulo took place within the E-Merging summit, an e-commerce gathering focused on emerging markets. The morning programme covered practical strategies for online retailers: from understanding the Lengow platform and Brazilian e-commerce trends to price comparison sites, retargeting techniques, and selecting the right e-commerce platform.
The event offered a privileged moment for e-merchants looking to increase their sales through conferences on each lever of performance and practical advice for successful e-marketing campaigns.
Partners
Venue details: Centro Frei Caneca, São Paulo
For more information about the venue, visit www.convencoesfreicaneca.com.br
Event context: E-Merging Summit — Lengow Ecommerce Day
For ecommerce professionals looking to expand into new markets, events like the one held in São Paulo serve as vital gathering points where industry knowledge is shared and connections are forged. Bringing together experts and online retailers, these conferences create an environment where the most pressing challenges of cross-border commerce can be discussed openly. Attendees gain firsthand insights into the trends shaping digital retail in emerging economies, from shifting consumer behaviors to the technological innovations driving performance improvements across the sector.
The programme for such events typically features a carefully curated lineup of speakers who bring deep expertise in their respective fields. From company founders to senior directors, these thought leaders share success stories and strategic perspectives that help attendees navigate the complexities of international ecommerce. Presentations often cover practical topics such as market entry strategies, platform partnerships, and the optimization of digital marketing efforts, providing actionable takeaways for businesses at every stage of their growth journey.
Networking remains one of the most valuable aspects of any industry gathering, and the São Paulo edition was no exception. Retailers, solution providers, and ecommerce managers come together to exchange experiences and explore potential collaborations. These face-to-face interactions often spark ideas that lead to improved business performance, as participants learn from one another's successes and setbacks. The ecosystem of ecommerce is built on such relationships, making these events essential for anyone serious about scaling their operations internationally.
Understanding the specific dynamics of local markets is crucial for any brand seeking to expand beyond its home territory. Conferences focused on emerging markets provide a deep dive into the unique characteristics of each region, including consumer preferences, regulatory environments, and competitive landscapes. By attending sessions led by local experts and international specialists alike, businesses can develop a nuanced approach to market entry that respects cultural differences while leveraging global best practices for sustainable growth.
The future of ecommerce belongs to those who stay informed and adaptable. Events that bring together diverse perspectives from around the world help retailers and brands anticipate changes before they happen. Whether discussing the role of new technologies in improving customer experience or examining the evolving expectations of connected consumers, these gatherings equip attendees with the knowledge needed to make strategic decisions. For any business looking to boost performance and broaden its horizons, participating in such international exchanges is an invaluable investment.