Lengow eCommerce Day — Paris 2014
An event dedicated to e-commerce performance
On April 3, 2014, e-commerce professionals gathered at Espace Tapis Rouge in Paris for a full day of conferences on internationalisation, alternative distribution techniques, social networks, Google Remarketing, marketplaces, customer acquisition, and cross-canal strategies.
Conferences
| Time | Session |
|---|---|
| 9:00 AM | Hospitality breakfast |
| 9:30 AM | Opening Conference — Mickael Froger & Jérémie Peiro |
| 9:45 AM | State of the Art of Ecommerce in 2014 — Olivier Mathiot (PriceMinister - Rakuten) |
| 10:15 AM | Round Table: Cross-Border Selling Through Europe |
| 11:00 AM | Break |
The Lengow Ecommerce Day in Paris has long served as a pivotal gathering for ecommerce professionals seeking to navigate the complexities of cross-border retail. Industry leaders and digital marketing experts come together to share actionable strategies for scaling internationally, exploring new markets, and overcoming the logistical and regulatory challenges that come with global expansion. Attendees gain firsthand insights into emerging consumer behaviors across different regions, helping them tailor their approach for maximum impact in an increasingly connected marketplace.
A central theme of this event has always been the power of partnership and collaboration within the ecommerce ecosystem. From marketplaces to technology providers, the event brings together key players who enable retailers to reach audiences far beyond their domestic borders. Through plenary sessions and focused workshops, participants explore how strategic alliances can accelerate growth, improve operational performance, and open doors to previously inaccessible customer segments. The exchange of expertise between peers and industry pioneers creates a rich environment for learning and innovation.
The conference program consistently addresses the most pressing challenges facing modern retailers, from customer acquisition and retention to optimizing cross-canal strategies. Expert speakers dissect current trends in digital marketing, social commerce, and search engine visibility, offering practical takeaways that businesses can implement immediately. Whether the topic is marketplace integration or alternative distribution techniques, each session is designed to equip attendees with the tools they need to stay competitive in a fast-evolving landscape where consumer expectations shift rapidly.
Networking lies at the heart of the Lengow Ecommerce Day experience, providing a unique opportunity for ecommerce managers, CEOs, and decision-makers to connect face-to-face. The event fosters meaningful exchanges between professionals who share similar ambitions and face comparable hurdles in their international journeys. These interactions often spark new ideas, potential partnerships, and long-term business relationships that extend well beyond the conference walls. The collaborative atmosphere encourages open dialogue about both successes and failures, enriching the collective knowledge of the entire community.
Looking toward the future of ecommerce, the event dedicates significant attention to emerging technologies and innovative business models that are reshaping the retail landscape. From artificial intelligence to data-driven personalization, speakers highlight how forward-thinking companies can leverage new tools to enhance performance and customer satisfaction. Attendees leave with a clearer vision of tomorrow's ecommerce opportunities, equipped with strategic insights that help them anticipate market shifts and position their businesses for sustained success in an increasingly digital and borderless economy.
Partners
Look Back on the Event
Relive the highlights of Paris 2014 through our photo gallery — keynotes, round tables, and networking moments from the day.
View Photos